Sure Must

No catalyst, no dossier. One dossier is free, end to end.

Every idea here is
forced open by a date.

479

days to 31 December 2027,
the day every catalyst lands on or before

Regulations enter force, patents expire, subsidies end and standards become mandatory — on fixed, public days.

Trend feeds report what is already popular, which is the one thing that is already too late.

A dossier names the catalyst, the date, the source you can click, who is forced to spend, and what to build for them.

Read the open dossierOpen the calendar

Dossier 001 — EU battery passport, 18 February 2027 — is open end to end, free, including its 50 named customers.

The calendar, as it stands today

The day it landsCatalyst
12 August 2026EU packaging regulation starts applyinglanded 27 days agoAnyone placing packaged goods on the EU market, and the packaging suppliers behind them.Reg 2025/40
11 September 2026Cyber Resilience Act vulnerability reporting startsin 3 daysEvery manufacturer selling hardware or software with digital elements into the EU, including firms whose product is a library or a component.Reg 2024/2847
30 December 2026EU deforestation rules apply to large and medium operatorsin 113 daysLarge and medium operators and traders importing or first-placing those seven commodities, and every supplier they have to pull coordinates out of.Reg 2025/2650
18 February 2027EU battery passport becomes mandatoryin 163 daysEvery manufacturer and importer placing those batteries on the EU market, and behind them the cell suppliers, pack assemblers and recyclers who have to hand over the data.Reg 2023/1542
30 June 2027EU deforestation rules apply to micro and small operatorsin 295 daysMicro and small operators and traders in the seven commodities, established as such by 31 December 2024.Reg 2025/2650
2 August 2027AI Act rules reach AI inside regulated productsin 328 daysManufacturers of Annex I products that embed a model anywhere in the safety path, and the notified bodies that have to assess them.Reg 2024/1689
11 December 2027Cyber Resilience Act applies in fullin 459 daysManufacturers, importers and distributors of anything with digital elements sold into the EU, down to a single-developer firmware vendor.Reg 2024/2847

Seven catalysts, every one with the sentence that fixes its date and the official journal text it comes from. A catalyst arrives with its day and its primary source, or it does not arrive.

What we refuse to print

An idea generator will hand you a hundred ideas by lunch, and not one of them answers why now rather than two years ago.

If we cannot name the event, the day it lands and the primary source, the idea is not published, however good it sounds.

The cost of a wrong idea is not the money you did not spend on research. It is half a year of your life.

MomentumA date already on the calendar
A forecastA schedule that is already public
An assertionA source you can click

What one dossier contains

Open to anyone

  • The catalyst, and the exact day it lands
  • The primary source, linked in the same line
  • Who is forced to spend money, and what they spend on the problem today

Below the cut

  • The window, and the day it closes
  • What to build, down to the first screens
  • The pricing
  • The first 50 customers by name, and why each one is forced to care
  • What would falsify the thesis

One dossier is open end to end, free, including the 50 named customers. Nobody pays to find out how deep it goes.

$39one dossier$249the Vault

One payment, nothing recurring. The Vault holds every dossier published, past and future, including everything landing through 2027.

Refunded in full within 14 days if a dossier was not what we claimed. No account and no password: access is a permanent link sent to your email.

Dates only get closer. We are counting them.

Read the open dossier